Advertising Lecture - What is Social about Capitalism? Using Social Media in Advertising Campaigns

Earlier today, I had the pleasure of leading a lecture and discussion for a group of West Virginia University advertising students enrolled in ADV215 "Principles of Advertising" on the basics of social media marketing. I've included the PowerPoint presentatinn here via SlideShare...

Social Media Advertising (WVU Guest Talk )

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As always, I look forward to questions, comments, and other feedback!