Morality in video games: Gut or Game?

Over the last week, we've posted a few commentaries on potential pro-social influences of otherwise anti-social media content - including the notions of Appreciation and Disinterest. Today's post will focus on the role of moral intuitions in the processing and playing of video games. 

A scene from Heavy Rain for the PS3 (Sony)

Morality. Historically, the concept of morality has been a central focus of media research. In the early 20th century, the Payne Fund’s studies on children and movie content examined the moral lessons adolescents took from the cinema (cf. Lowery & DeFleur, 1995). Later, Wertham (1954) argued that comic books of the time were full of misogyny, sexual perversion, and graphic violence that had the potential to corrupt the pliable morality of children. Indeed, these views are not inventions of the modern era, as history is rife with examples of book burnings and other censure at the hands of governments, monarchs, and religious orders alike. In short, the belief that morally-questionable content serves only to corrupt individual moral codes has persisted. Indeed, considerations of morality has been the center of many of our classic theories in entertainment research, from understanding specific-level individual character judgments (Zillmann & Cantor, 1976) to broader audience patterns of media consumption (Gans, 1974; Zillmann, 2000).

Likewise, morality has been a focal point for video game theory and research. As interactive spaces, games are thought to be particularly adept at allowing gamers to encounter, learn and even rehearse reactions to a variety of different emotional states, including those concerned with morality (Grodal, 2000; Johnson, 2010). But how does an individual’s morality explain their motivation to enact (or not) the models of morally-questionable behaviors experienced in video games? Emerging research applying moral foundations theory (Haidt & Joseph, 2004) suggest that innate moral judgments may be key to this process. For example, Tamborini and colleagues report that variance in individual moral intuitions is predictive of how they appraise and eventually react to violent media content (Tamborini, Eden, Bowman, Grizzard, & Lachlan, 2012). Extending this research to video games, Bowman and colleagues found initial evidence to suggest that moral intuitions are not only predictive of gamers’ appraisals of content as moral or immoral, but also predictive of in-game responses to this content. Specifically, their research found that when a video game presented gamers with a choice to commit a moral violation, gamers who felt strongly about the particular situation (i.e. inflicting harm on an innocent) would go to great lengths to avoid the violation. Conversely, gamers who did not feel particularly strong about the situation – that is, gamers who did not have a strong intuitive reaction to the moral presentation – were inclined to make seemingly-random decisions to violate or not in an effort to play with different outcome scenarios (Joeckel, Bowman, & Dogruel, in press - see presentation below). This observed “gut” (moral intuition-based) or “game” (experience-based) reaction is in line with current theorizing on the function of morality in entertainment media, specifically Raney’s (2010) notion of moral disengagement – that we actively suspend our moral code in order to maximize media enjoyment. Indeed, the research expands this line of reasoning further to suggest that while we initially suspend morality in favor of enjoyment, there are aspects of our moral codes that are likely non-negotiable.

Adolescents, Morality and Interactive Entertainment: The influence of moral salience on actions and entertainment experience in interactive media.

Of course, it can be argued that repeated exposure to moral violations might weaken our resolve, particularly if games reward us for committing moral violations. In his model of moral intuitions and media entertainment, or MIME, Tamborini (2011) argues that moral intuitions are initially fostered from our non-mediated cultural environment and reinforced or manipulated through long-term exposure to media content. While popular media generally adheres to rather than violates societal-level moral standards (cf. Klapper, 1960), producers will occasionally break these expectations to surprise audiences; this is particularly common in video games, where production norms associated with what is an is not acceptable content are different than in more traditional forms of media. As Tamborini and colleagues have found evidence suggesting that entertaining media content can result in shifts in moral judgment (Tamborini, Weber, Eden, Bowman, & Grizzard, 2010), a logical extension of this research may be to examine long-term influences on moral intuition stemming from video game play. The popularity of “M”-rated content is apparent, and as result we might consider the dominant narratives in games such as Grand Theft Auto to be particularly rewarding of anti-social over pro-social behavior (Bowman, in press). From this, an area of research ripe for investigation  the role of repeated exposure to scripts shifting witnessed decisions form the “game” category to the “gut” category. Assuming moral intuitions to play an important role in how we  evaluate, enjoy, and respond to anti-social models in video games, such an approach should provide a more robust explanation as to the mechanism behind the connection between morally-questionable content and observed media effect.

Appreciation, video games, and media effects: Playing, or Pondering?

Video Games Worth Pondering? By Kyle Francis   

Working with a few colleagues on an upcoming literature review/theoretical synthesis article, I started thinking about newer perspectives in video game research - in short, how to move past the "Media Content --> Media Effect" paradigm. [Note: As far back as Schramm, we've been pushing social science research into understanding more importantly the role of mediation and moderation in media effect, but *sigh* we rarely seem to move past it]

In this discussion, I started thinking about the potential for anti-social media content to elicit pro-social media effects. Ian Bogost has a great (albeit short) chapter on "Disinterest" in his book "How To Do Things with Video Games" where he argues that video game content can be every much repulsive as they can be engrossing (he uses The Torture Game as an example; I'll write more on this later. update 03.10.12 - more on this here). From this, I began thinking about Mary Beth Oliver's discussions of appreciation and meaningfulness as media effect and how these constructs explain the paradox of "enjoying" sad or otherwise negatively-valenced media...

And the gears started to spin.

Give this a read - I'm trying to implicate appreciation in the Stimulus --> Response connection. Rough, but a start?

Appreciation. The dominant paradigm in media effect research hinges on the rewards associated with the experience of enjoyment as reinforcing the retention of anti-social models of behavior. Yet, recent theorizing by Oliver and colleagues suggests this to be a myopic view of the entertainment experience that masks an equally prevalent and powerful media effect: appreciation. Understood as truth-seeking behaviors aimed at helping individuals reflect upon truth and purpose in their own life (Oliver & Raney, 2011), such an effect seems plausible in explaining the apparent paradox of experiencing enjoyment from sad or tragic media, such as Schindler’s List or Old Yeller (cf, Oliver, 1993). In short, Oliver argues that a powerful motivation for consuming media is to seek out meaningfulness, and that this experience is orthogonal from the more basal hedonic motivation.

In this vein, video game research might investigate the way in which the interactivity afforded by the virtual environment might encourage or inhibit feelings of appreciation. On one hand, video game technologies are particularly well-suited at increasing feelings of social presence, a known predictor of narrative processing and feelings of connectedness with game characters (Tamborini & Bowman, 2010) that is likely associated with feelings of meaningfulness. Bowman, Schultheiss, and Schumann (2012) found that increased feelings of responsibility for and control over character actions – both dimensions of character attachment (Lewis, Weber, & Bowman, 2008) – were predictive of playing games for pro-social motivations, and this line of argumentation might be extended further to suggest that increased pro-social involvement with a virtual narrative might elicit more powerful meanings of meaningfulness. On the other hand, it could be argued that video games as a form of popular entertainment have been long-established as simple challenge and competition games (Sherry, Lucas, Greenberg, & Lachlan, 2006) that the learned expectations associated with their consumption are firmly rooted in the hedonic model. Atkin (1985) argues that learned expectations are a robust indicator of selective exposure, as they guide the types of media we seek as well as the gratifications sought in them.

From this, it may simply be the case that gamer audiences do not seek meaningfulness in their gaming experience, thus mitigating any potential for the medium to provide reflection and introspection. Moreover, one might wonder whether or not the gameplay elements of a video game might be counter-productive to the reflection elements of the same, as they might compete for the limited cognitive resources of the gamer (cf. Schneider, Lang, Shin, & Bradley, 2004). For example, the highly-regarded first-person shooter Medal of Honor: Allied Assault begins by placing gamers on the beaches of Normandy as part of the Allied invasion forces, but the game quickly shifts from its dramatic, panoramic and retrospective presentation of the invasion to a more narrow, fast-paced and isolated perspective in order to allow the gamer to concentrate on getting from checkpoint to checkpoint; this shift in perspective also brings with it a focus on murdering your opponent rather than reflecting on the historic gravity of the event itself. Related to this, video game play is known to be significantly more cognitively taxing than other forms of media (Bowman & Tamborini, in press; Reinecke, Tamborini, Grizzard, Lewis, Eden, & Bowman, in press), and this increased task demand may interfere with our ability to process more introspective narrative elements, as suggested to some extent by Schneider et al. (2004). To date, no known research has examined the potential for video games to elicit feelings of meaningfulness in players, and as media psychologists continue to focus their attention on the dual outcomes of enjoyment and appreciation, this research should prove to be particularly relevant.

[references forthcoming; still working on getting electronic versions so I can link them into the blog post]